HubSpot and Pipedrive are good at sales. Kaduno CRM is built for commerce companies: customers, leads and sales pipelines connected directly to orders, stock, invoices and support — with Norwegian company search and accounting via the Kaduno Accounting Hub built in.
Eva Müller
Liam O'Connor
Sofia Rossi
Hannah Park
02 // What you get
What you get
Customers & contacts
Complete contact history with orders, quotes, invoices, support cases and activities gathered in one card view — clear for the team in the same rhythm.
Norwegian-native: Brreg & accounting hub
Look up companies directly from the Brønnøysund Register — so you don't retype what already exists — and send invoices to your accounting system via the Kaduno Accounting Hub.
Leads & sales pipeline
Create leads, move them through pipeline stages, attach activities and quotes, and see conversion rates per source and owner.
Account overview
For B2B customers: company card with all linked contacts, open quotes, active contracts, outstanding invoices and stock reservations on one page.
Activities & follow-ups
Log meetings, calls and emails against the contact or company. Schedule follow-ups as Kaduno Tasks tasks so nothing falls through the cracks.
Segments & lists
Build customer segments based on health score, tags, purchase history, price group and geography — and pass them to Kaduno Reach for campaigns or Kaduno Service for proactive follow-up.
03 // AI
AI in this module — shipping today
Customer health scoring (RFM)
Each customer receives a health score calculated from five components: recency, frequency, monetary, engagement and freshness — with configurable weights and automatic classification into champion, loyal, at-risk and lost.
Rule-based segmentation
Build dynamic segments based on health scores, tags and order history — segments update automatically as customer data changes.
[ SCREENSHOT ]The customer card view: health score, order history, open cases and activity log gathered for one B2B account.
