HubSpot and Pipedrive are good at sales. Kaduno CRM is built for commerce companies: customers, leads and sales pipelines connected directly to orders, stock, invoices and support — with Norwegian company search and accounting via the Kaduno Accounting Hub built in.
Eva Müller
Liam O'Connor
Sofia Rossi
Hannah Park
02 // What you get
What you get
Customers & contacts
Complete contact history with orders, quotes, invoices, support cases and activities gathered in one card view — clear for the team in the same rhythm.
Norwegian-native: Brreg & accounting hub
Look up companies directly from the Brønnøysund Register — so you don't retype what already exists — and send invoices to your accounting system via the Kaduno Accounting Hub.
Leads & sales pipeline
Create leads, move them through pipeline stages, attach activities and quotes, and see conversion rates per source and owner.
Account overview
For B2B customers: company card with all linked contacts, open quotes, active contracts, outstanding invoices and stock reservations on one page.
Activities & follow-ups
Log meetings, calls and emails against the contact or company. Schedule follow-ups as Kaduno Tasks tasks so nothing falls through the cracks.
Segments & lists
Build customer segments based on health score, tags, purchase history, price group and geography — and pass them to Kaduno Reach for campaigns or Kaduno Service for proactive follow-up.
Offers with e-signature
Build offers with sections, attachments, templates and versions, send them as PDF and let the customer sign digitally. An accepted offer becomes an order at the agreed prices.
Contracts & renewals
Keep agreements with business customers together on the company, with end and renewal dates — so you see well ahead which contracts are up for renewal.
Every conversation on the customer
Connect email accounts, and email and conversations are logged on contacts and leads in one timeline — with tidy-up of duplicates and unknown senders.
03 // AI
AI in this module — shipping today
Customer health scoring (RFM)
Each customer receives a health score calculated from five components: recency, frequency, monetary, engagement and freshness — with configurable weights and automatic classification into champion, loyal, at-risk and lost.
Rule-based segmentation
Build dynamic segments based on health scores, tags and order history — segments update automatically as customer data changes.
[ SCREENSHOT ]The customer card view: health score, order history, open cases and activity log gathered for one B2B account.
