See which channels and campaigns lead to sales. Compare orders with ad spend, open the records behind the figures and find what deserves a follow-up.
Example: review a campaign
Create tagged links for social media and newsletters. Kaduno records the channel and campaign on orders, and distinguishes web traffic from orders placed through sales reps, quotes, the portal or other routes.
Choose a period and how the channel gets credit for the sale. See orders, revenue and new or returning customers by channel and campaign. Click through to the orders behind the figures.
With ad spend configured, see campaign costs alongside sales. Review findings about advertised products that cannot be purchased, or ads leading to the wrong page.
What you can do, what you control and what to consider before getting started.
The report can use first touch, last touch or last non-direct click. These offer different perspectives on the same sales. An unknown source remains unknown.
Return on ad spend and cost per order are assessed against how much web commerce can be tied to a channel. Figures can be marked provisional or withheld when the evidence is too thin.
See first purchases, repeat purchases and customers returning after a break. Imported customers with incomplete history are labelled accordingly. Brand campaigns can be reviewed separately from other campaigns.
No. Spend without an automatic connection can be entered manually or imported from a file. The overview shows how complete the spend data is for the period.
Kaduno calculates from orders and the selected attribution method. Ad platforms can use different windows and models. Consent and missing history also affect what can be connected.
The campaign report shows companies acquired or reactivated during the period, based on recorded order history. You can open the orders to examine the sales more closely.
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