Which channel earned the order: sales by TikTok, Instagram, Google Ads and newsletters from real orders, with tracking tags and conversions forwarded to the ad platforms.
Kaduno Marketing reads sales from your actual orders and shows what TikTok, Instagram, Google Ads and your newsletters each gave you. Ad spend sits right beside revenue, the tracking tags are in place, and conversions travel on to the ad platforms.
02 // What you get
What you get
Every order knows where it came from
The channel is stored on every order, with both first and last touch. Orders that did not come from a visit keep their own origin: sales rep, offer, portal, API, punchout or AI agent, instead of being called direct.
Sales by channel and campaign
Orders, revenue, average order value and new versus returning customers per channel and campaign. Choose whether the order is credited to the last non-direct click, the last touch or the first touch, and step through to the orders behind each row.
Ad spend beside the orders
Connect Google Ads, Meta, TikTok and Microsoft accounts and have spend pulled daily. Ads you pay for elsewhere are added by hand, from a CSV or Excel file, or sent in through the API.
ROAS you can trust
ROAS and cost per order are computed from real orders, with the platform’s own conversions shown beside them. The figures carry a confidence grade based on how many web orders carry a channel, and are held back when the basis is too thin.
Brand versus non-brand
Campaigns that catch people who already searched for your shop are told apart from those that win new customers. You set the brand terms yourself and can flip a campaign’s side in its row.
Tracking and measurement in one place
Google Analytics, Google Ads, Tag Manager, Meta, TikTok, Pinterest, LinkedIn, Snapchat, Microsoft and Clarity are set up from one page, verified against the provider, with a log of what was actually sent. Ad tags wait for consent.
Conversions from the server
Purchases and refunds can be reported straight from Kaduno to providers that support it, and survive ad blockers. Only orders placed in the storefront are sent, from the date you choose, and never imported orders or older history.
A ready-made GTM container
Download a Google Tag Manager container with GA4 tags, triggers and variables for the shop’s dataLayer, with notes that keep events from being counted twice.
Worth fixing now
A ranked list of what costs the most: campaigns spending without return, products advertised that cannot be bought, ad clicks landing on dead pages and measurement faults. Each finding has its fix beside it, and some can be applied in one click.
UTM links for social media
Build tagged links for link-in-bio and posts, so visits from Instagram and TikTok count under the right channel instead of as direct.
03 // AI
AI in this module — shipping today
Decision model for what matters
A decision model judges whether a finding is large enough to show, and can only demote a finding, never promote it. You control the amount threshold, and the ranking follows the money behind each finding.
[ SCREENSHOT ]The marketing overview: ad spend against revenue, ROAS per channel and “Worth fixing now”.[ SCREENSHOT ]Sales by channel: orders, revenue and spend per channel and campaign.
